“Analyzing the 5Cs of Allstar Brands: A Strategic Analysis of Allsmile Toothpaste”

For ALL of the assignments, use the information from CountryManager Simulation and/or the Asia case which is uploaded on Canvas. Please do NOT use any external information (e.g., googling)!
Before you make a decision to enter the foreign markets and develop marketing plans for your international expansion, it is important to understand your own organization’s internal and external environment. In this assignment, you are going to analyze 5Cs (Company, Competitors, Customers, Collaborators, and Climate) of Allstar Brands, especially its toothpaste brand Allsmile.